Industries across the nation are facing labor shortages on an unprecedented scale, and the construction field is no exception. According to recent data from the U.S. Department of Education, Transportation, and Labor, the number of job openings in some construction sectors is predicted to be 68% higher than the number of people available to fill them by 2022. Not only could a construction labor shortage create a significant impact today, but could affect construction projects for years to come.
The construction workforce was already stretched thin prior to the COVID-19 pandemic, and companies continue to face two distinct staffing challenges – an aging workforce and high turnover rates. To respond effectively, companies must rethink their recruitment strategies and techniques. One way to do that is by adopting new technology to attract new talent and retain their skilled employees.
The construction worker shortage has companies reevaluating their practices and building a new culture that embraces new technology and attracts young candidates who have the potential to become career employees. Millennial and Gen-Z new hires expect that, from the moment they step into the office or on the jobsite, they’ll be using the latest and greatest in technology to make their jobs more efficient and safer, while also protecting the environment.
Savvy construction companies are actually using technology as a recruitment tool, helping them attract new talent who may not otherwise show interest in construction jobs. So, what are some of the cutting-edge technologies that instantly make your workplace more appealing to young workers?
Hiring new talent is only half the battle for construction companies – it’s often challenging to retain talent too. Currently, the construction industry is facing an estimated 21.4% turnover rate – one of the highest rates in any industry.
Retaining skilled employees is one of the most important ways to keep a construction company productive. A happy, engaged workforce is a great marketing tool, as satisfied employees serve as the best brand ambassadors for job seekers. While companies need to invest in their employees through career development and leadership opportunities, technology can also play a major role in improving conditions for them.
How can technology strengthen your workforce and improve their work experience?
The construction industry shapes our built environment, from infrastructure like roads and bridges to hospitals and schools. Without a consistent pipeline of new construction talent, progress is impeded. Adopting new technologies keeps companies competitive by attracting younger workers and strengthening their existing teams. In this job seeker’s market, the way a company attracts and retains long-term workers will determine its future success.
Ready to roll out cutting-edge tech on your worksites? Get a demo now.
· February 23, 2023